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This Privacy Policy (together with our Website Terms of Use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. This Privacy Policy also sets out how you can instruct us if you prefer to limit the use of that personal data and the procedures that we have in place to safeguard your privacy.


This policy may be updated from time to time and we recommend you check this page regularly to ensure you are happy with using our website in line with our policies.


For the purpose of the Data Protection Act (the "Act"), the data controller is Heart of Gold Jewellers ("Heart of Gold", "us", "our" or "we").


By using the website (the "Website") or submitting information to us, you signify your consent to our collection, use and disclosure of your personal information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, you must not use the Website or submit information to us through or in connection with the Website or otherwise.


Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.


Information we may collect from you


Heart of Gold may monitor visits to the Website, in order principally, to ensure that it is easy to navigate, identify the areas that are of particular interest to visitors and generally improve the Website and services offered. The information Heart of Gold collects in this process, will not identify you as an individual and it does not seek to identify individual visitors unless they volunteer their contact details through one of the forms on the Website which submits data to us.


In some circumstances, Heart of Gold' records may identify organisations visiting the Website and Heart of Gold may use that information in managing its relationship with those organisations, for example, in considering how to develop the services that it offers.


We may collect the following information from you regarding:


  • any business information that you submit such us the name of your company and/or trading name (contact person and position within the company, website address, type of activity of your company and the number of employees) and your full professional address with contact details and email address;

  • information that you provide by filling in forms and placing orders or information provided over the phone, by post, email, social media, fax or on the Website. This includes information provided on registration, subscribing to any one of our services, through surveys, by posting material on the Website or by requesting services from us;

  • if you contact us, whether through the Website or otherwise (for example, by post, email, fax, phone, social media, text message) we may keep a record of that correspondence. For example, if you submit a complaint or a refund request, report a problem with our service or Website, or otherwise liaise with our customer service, technical support or any other department in our company, we may keep such record;

  • we may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them;

  • your IP address (this is your computer's individual identification number for internet connection) is automatically logged by our web server. This is used to note your interest in this Website;

  • details of your visits to our Website (including, but not limited to, traffic data, location data, weblogs and other communication data and the resources that you access;


The above information may include any personal information that relates to and identifies you, including but not limited to your name, postal address, e-mail address, telephone number, and any other information collected as set out in the above list.


Heart of Gold may check some of the information that you provide against third party databases to confirm that it is accurate.


How we may use the information collected from you


We may process this information for the purpose of:


  • informing you about new products, offers and other services provided and events organised by Heart of Gold that may be of interest to you;

  • providing you with information about special features on the Website or any services or products or related information from third parties, which we believe may be of interest to you;

  • providing and personalising our products or services;

  • Informing you about the progress on an order or repair service;

  • providing you access to all parts or features of our services or the Website;

  • communicating with you on any matter relating to the provision of Heart of Gold’ services;

  • dealing with your inquiries and requests, including contacting you if necessary;

  • carrying out our obligations arising from any contracts entered into between you and us;

  • processing your payments;

  • contacting you for your views on our services and notifying you occasionally about important changes or developments to our services or the Website;

  • notifying you about changes to our services;

  • improving and developing our services or the Website;

  • ensuring that content from our Website is presented in the most effective manner for you and for your computer or mobile device;


We may also use your personal information, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and we or they may contact you about these by email, post or telephone.


If you prefer not to receive information from Heart of Gold or from its selected third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data, (e.g. the order form or registration form) if applicable, or send an e-mail message to at any time.


We may also gather information and statistics, for the purposes of monitoring the usage of the Website and our services and may provide such aggregate information to third parties. These statistics will not include information that can be used to identify you.


We store credit card information and personal data gathered in store or via our online store for a period of up to 7 years in line with our accounting policies. The primary reason for storing this data is to contact customers about purchases they have made (in store or online), respond to queries or discuss issues or repairs/refunds. Information such as name, postal address, telephone are also used if we send products to customers at their place of work or at home. Information gathered via our website marketing tools such as forms or social media offer the relevant information for users to decide if they would like to share data with us.


Information security


We have put in place various security procedures with regards to the Website and your electronic communications with us, as set out in this policy.


Please be aware that communications over the internet, such as emails/webmails are not secure unless they have been encrypted. Your communications may route through a number of countries before being delivered - this is the nature of the World Wide Web/internet.


We cannot accept responsibility for any unauthorised access or loss of personal information that is beyond our control.


We believe that we have appropriate policies, rules and technical measures to protect the personal data that we have under our control (having regard to the type and amount of that data) from unauthorised access, improper use or disclosure, unauthorised modification, unlawful destruction or accidental loss.


All of our employees and data processors that have access to, and are associated with, the processing of your personal information are obliged to respect the confidentiality of our visitors' information.


If you believe there has been a data breach where your personal information may have been shared or processed by unauthorised third parties you can contact us via email, call us on 01277  219134 or visit us in store at 40a High Street, Brentwood, Essex, CM14 4AJ.

To whom will your information be disclosed?


Your information may, for the purposes set out in this Privacy Policy, be disclosed:


  • to regulatory bodies for the purposes of monitoring and/or enforcing our compliance with any regulatory rules/codes or where required by law, regulation or legal proceedings;

  • to a competent authority in response to a valid, legally compliant request by a competent authority;

  • to our employees;

  • where we, or an affiliate processing your data on our behalf, are compelled to do so by law;

  • to other third party consultants, contractors or other service providers who may access your personal information when providing services (including but not limited to IT support services) to us;

  • to any third party, where such disclosure is required in order to enforce or apply our Website Terms of Use or our terms and conditions and/or other agreements, or to protect the rights, property, or safety of our company, our customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction; and

  • to prospective sellers or buyers of our business or any of our assets.


Heart of Gold takes reasonable precautions to ensure that any personal information which you provide, is used only for the purposes set out in these conditions. However, the internet is not a completely secure network and Heart of Gold cannot guarantee that such information will not be intercepted by other parties.


Your rights of access to your information


You can write to us at any time to obtain a copy of your information and to have any inaccuracies corrected. Where appropriate, you may have your personal information erased, rectified, amended or completed. Please email us to"> and please quote your name and address or write to 40a High Street, Brentwood, Essex, CM14 4AJ. We will act on your request within one calendar month.


We should be grateful if you would also provide brief details of the information of which you would like a copy or which you would like to be corrected (this helps us to more readily locate your data).


We may require proof of your identity before providing you with details of any personal information we may hold about you. We may charge a reasonable fee to cover the administration costs involved in providing you with a copy of your information if the request is manifestly unfounded or deemed excessive.




Pieces of information transferred to your computer's hard disk from a website are known as cookies. They allow our Website to store information about your browsing patterns, making the Website more useful to you. Many major sites use cookies, in fact, they are commonly used throughout the internet to offer personalised services. Most browsers are automatically set to accept cookies. Each time you use our Website, the cookie is accessed. This way, we can track the features you use and the pages and content that you view on the Website to help personalise your experience. Where you are allocated log-in details, we may also use cookies (but only if you so choose) to let you automatically log-in to the Website so that you do not have to re-enter your email and/or password each time you visit.


You may disable cookie support on your browser but be aware that by doing so, you may lose certain features that require a cookie to work properly. We may use the information collected by the cookie to provide us with various statistics without identifying any individual.


To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit


Your consent and changes to this privacy policy


By submitting any personal information to us, you consent to the use of information as set out in this Privacy Policy. We reserve the right to amend or modify this Privacy Policy and if we do so, we will post the changes on the Website. It is your responsibility to check this Privacy Policy every time you submit information to us or place an order. Your use of the website will signify that you agree to any such changes unless a specific consent mechanism/option is selected when submitting data to us.


In the event that the purposes for processing your personal information change, we will contact you as soon as practicable and seek your consent for the new purposes, where such new purposes relate to a new additional purpose for processing, which is not compatible or similar to the originally specified purposes.


The Data Protection Act 1998

Heart of Jewellers is registered as a Data Controller under the terms of the Data Protection Act 1998 (the "Act") and we ensure we comply with all the protections the Act affords to you.


Use of your personal information submitted to other websites


We are not responsible for the privacy policies and practices of other websites, even if you accessed the third party website using links from our Website.


We recommend that you check the policy of each website you visit and contact the owner or operator of such website if you have concerns or questions.




If you have any questions about Heart of Gold' privacy policy, you think that the information it holds about you may need to be corrected, or you would like us to provide you with information about our services or services offered jointly with or on behalf of other organisations, please send an email to or write to 40a High Street, Brentwood, Essex, CM14 4AJ.




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